Pinterest isn’t just a place to find delicious recipes or dreamy home décor ideas. It’s a powerful platform for businesses to showcase their products and services to millions of users. But to stand out in this visually appealing world, you need to understand the magic of keywords. Keywords are like the secret sauce that helps Pinterest users discover your content amidst the sea of pins. So, let’s dive into the wonderful world of Pinterest SEO and learn where to sprinkle those keywords on your business account!
Profile Name:
Your profile name is the first thing people see when they come across your account. Make sure to include relevant keywords here. For instance, if you’re a bakery specializing in vegan treats, your profile name could be “Delicious Vegan Bakes – The Sweet Spot for Plant-Based Goodies.”
Username:
Your username should ideally reflect your business name. If possible, incorporate a keyword related to your niche. For example, if you’re a photography business focusing on landscape shots, your username could be something like “@ScenicShutterbug.”
Bio:
Your bio is your chance to tell the world what your business is all about. Be concise but descriptive, and don’t forget to sprinkle in those keywords. Highlight what makes your business unique and why users should follow you. For instance, “Capturing breathtaking moments in nature 📷 | Explore the beauty of the great outdoors with our stunning landscape photography!
Board Titles:
When creating boards for your pins, use descriptive titles that incorporate keywords related to your content. Instead of generic titles like “Recipes” or “Fashion,” go for more specific ones like “Healthy Vegan Recipes” or “Vintage Fashion Inspiration.” This not only helps Pinterest understand what your boards are about but also improves your chances of showing up in relevant search results.
Board Descriptions:
Don’t overlook the importance of board descriptions. Use this space to provide more context about the content users can expect to find in each board. Again, include relevant keywords naturally. For example, for a board dedicated to vegan desserts, your description could be something like, “Indulge guilt-free with our collection of decadent vegan desserts! From creamy chocolate cakes to fruity delights, satisfy your sweet tooth the cruelty-free way.
Pin Descriptions:
Every pin you create should have a descriptive caption that not only entices users but also contains keywords related to the content. or instance, for a pin featuring a mouthwatering vegan brownie recipe, your description could include keywords like “fudgy vegan brownies,” “plant-based desserts,” and you can even add in relevant keywords at the end of the description such as: vegan treats / dairy free desserts / vegan brownie recipe.
The Pinterest Playbook
Master Pinterest marketing so that you can start driving more traffic, leads & sales to your business on autopilot.
Pin Titles:
When you upload a pin, Pinterest gives you the option to add a title. Take advantage of this feature by including keywords that accurately describe the content of your pin. Keep it concise and to the point. For example, if you’re pinning a recipe for vegan lasagna, your title could be “Hearty Vegan Lasagna Recipe | Dairy-Free & Delicious!”
Pin URLs:
Whenever possible, include URLs in your pin descriptions that lead back to your website or blog. This not only drives traffic to your site but also enhances your Pinterest SEO. Make sure your URLs contain relevant keywords, but keep them clean and easy to read.
Alt Text:
Alt text is essential for making your pins accessible to users with visual impairments, but it also serves as another opportunity to include keywords. Describe your pin using natural language, incorporating relevant keywords where appropriate. For example, for a pin featuring a scenic landscape photo, your alt text could be something like “Breathtaking sunset over the mountains | Explore the beauty of nature with our landscape photography collection.”
By strategically placing keywords throughout your Pinterest business account, you can increase your visibility and attract more engaged users to your content. Remember to keep your language natural and avoid keyword stuffing, as Pinterest prioritizes high-quality, relevant content. With a little effort and creativity, you’ll be on your way to mastering Pinterest SEO and driving more traffic to your business!
The Pinterest Playbook
Master Pinterest marketing so that you can start driving more traffic, leads & sales to your business on autopilot.